For volume, texture, curls, and beach waves ARROJO American Wave is a quantum leap. It is a way to create soft, natural-looking waves and curl patterns for today’s style-conscious clients.
With American Wave we can offer the permanent creation of wave and curl, volume and fullness; we can make hair more or less wavy or curly; we can use it to control frizz, add texture, movement or volume. It’s long-lasting, with loose waves only needing a redo every three months. And instead of chemical perms, it smells of eucalyptus.
“It’s time to reinvent permanent waving and get rid of the fears,” says Nick Arrojo. “Rather than seeing every hairstyle as perfectly straight, we promote the graceful elegance and individuality of texture. We created a product to match our vision.”
The Beach Wave
Expanded Waves & Curl Patterns
The American Color Wave
There’s an American Wave perfect for the texture and wave you are looking to achieve this summer! So go ahead – Catch the wave!